Social Media platforms are increasing user engagements with their attractive User Interfaces (UI) design playing a crucial role in maintaining user involvement. Use of Emotional Intelligence (EI) into the UI transforming user interaction and engagement pattern significantly. With an emphasis on how design decisions affect user behaviour, this study explores the nuanced function of EIUIs (Emotionally Inteligence User Interfaces) in the context of social media. It specifically draws attention to the dangers of manipulative techniques like “dark patterns”-purposeful interface strategies intended to influence users to take actions they might not have otherwise taken-as well as the possibility of constructive involvement.
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Emotionally Intelligent User Interfaces of Social Media: The Role of Emotional Intelligence in User Interface Design and UX Pattern on Social Media on Human Behaviour
This study explores the nuanced function of EIUIs (Emotionally Inteligence User Interfaces) in the context of social media, and draws attention to the dangers of manipulative techniques like “dark patterns”-purposeful interface strategies intended to influence users to take actions they might not have otherwise taken.