Duolingo’s Addictive Design Strategy

""How we developed our addictive and delightful widget” Note: I’m not suggesting duolingo uses deceptive practices. But their “addiction for learning is ok” model feels a bit icky to me.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.