Deceptive Patterns
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Dungeon Keeper: Rating System.

Author
Gray et al.
Date
28 Aug 2014
Publisher
UXP2 Lab

“When giving anything other than a five-star rating, the user is given a compulsory prompt to message the developers which dissuades users from bothering to rate anything less than five stars, if they rate anything at all.”

Dungeon Keeper was catalogued by the UXP2 Lab over its in-app rating system. According to the entry, giving anything other than a five-star rating triggers a compulsory prompt to message the developers, which the entry describes as dissuading users from leaving any rating lower than five stars, if they rate at all.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.