Deceptive Patterns
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Detecting Dark Patterns in User Interfaces Using Logistic Regression and Bag-of-Words Representation

Author
Aliyu Umar, Maaruf Lawan, Adamu Lawan, Abdullahi Abdulkadir, Mukhtar Dahiru
Date
9 Dec 2024
Publisher
arXiv.org
Focus
AI & Automation
Category
Academic Scholar

Experimental results demonstrate the effectiveness of the proposed approach in accurately identifying instances of dark patterns, with high predictive performance and robustness to variations in dataset composition and model parameters.

Dark patterns in user interfaces represent deceptive design practices intended to manipulate users’ behavior, often leading to unintended consequences such as coerced purchases, involuntary data disclosures, or user frustration. Detecting and mitigating these dark patterns is crucial for promoting transparency, trust, and ethical design practices in digital environments. This paper proposes a novel approach for detecting dark patterns in user interfaces using logistic regression and bag-of-words representation. Our methodology involves collecting a diverse dataset of user interface text samples, preprocessing the data, extracting text features using the bag-of-words representation, training a logistic regression model, and evaluating its performance using various metrics such as accuracy, precision, recall, F1-score, and the area under the ROC curve (AUC).