Deceptive Patterns
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Deceptive Pattern Analysis in Education Technology: Examining Manipulative and Ethical Design Practices in EdTech Platforms

Author
Muyuan Liu, Eszter Vigh, A. Roudaut
Date
5 Jul 2025
Publisher
Conference on Designing Interactive Systems
Focus
HCI & Psychology
Category
Academic Scholar

Examination of deceptive patterns across Learning Management Systems, Massive Open Online Courses, new media platforms, and AI-driven learning tools reveals that LMS platforms are trusted but lack flexibility, MOOCs often employ deceptive pricing strategies, and AI tools raise concerns about academic integrity.

As Educational Technology (EdTech) platforms become increasingly integrated into higher education, concerns arise regarding the use of deceptive patterns—manipulative UX/UI strategies that influence user decisions. This study systematically examines deceptive patterns across Learning Management Systems (LMS), Massive Open Online Courses (MOOCs), new media platforms, and AI-driven learning tools. Using a mixed-methods approach, we conducted a survey with 12 university students and 6 educators to analyze their experiences and awareness of deceptive practices. Findings reveal that LMS platforms are trusted but lack flexibility, MOOCs often employ deceptive pricing strategies, new media platforms leverage algorithm-driven engagement tactics, and AI tools raise concerns about academic integrity.