Deceptive Patterns
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Dark Surfer-A Dark Pattern Analyzer & Classifier

Author
Dr. K. Srinivas Babu Dr. K. Srinivas Babu, B. Nithin, E. Raghuram, A. Bharath, Scholar
Date
1 Jan 2025
Publisher
ITM Web of Conferences
Focus
AI & Automation
Category
Academic Scholar

A classifier trained on a dataset of label UI elements, encompassing various types ofDark Surfer identifies deceptive design elements based on linguistic cues, visual attributes, and interaction patterns, encompassing various types of dark patterns and benign design features.

Dark Surfer is a project which is aimed to detect and combat dark patterns on websites using advanced language model [LLM]. The problem with dark patterns lies in their potential to undermine user trust, autonomy, and well-being. They can lead to frustration, confusion, and even financial harm for users who unwittingly fall victim to them. Furthermore, they erode the integrity of the digital ecosystem by prioritizing short-term gains for businesses over long-term relationships with customers. Dark patterns refer to design techniques used in user interfaces to manipulate users into taking actions they might not otherwise choose to take. These patterns often exploit psychological biases and can lead to unintended or undesirable outcomes for users.