Deceptive Patterns
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Dark Patterns

Author
Better Internet for Kids
Date
20 May 2025
Publisher
Better Internet for Kids
Focus
Ethics & Responsibility
Category
Consumer Group or NGO

BIK commentary/resource connects dark patterns and commercial exploitation with child online safety initiatives.

Dark patterns are intentional design choices to manipulate players into spending more time or money. It is not only in online gaming and can be found in many everyday places such as shopping centres or online stores. In online gaming, it means sneaky design tricks used in games to manipulate players into spending more time or money without realising it.