The transition toward the so-called post-cookie era, driven by the decision of major technology companies to abandon third-party cookies, is significantly reshaping the architecture of digital advertising. In the context of narrowing possibilities for conventional online tracking, interface practices for obtaining consent and interacting with users have been gaining importance. However, these practices are increasingly being associated with so-called dark patterns. Accordingly, there arises a need to assess how different legal systems respond to such challenges. Since leading jurisdictions set the benchmarks for global regulation of behavior in information and telecommunication networks, including the Internet, the European Union and the United States play a key role in this process.
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Dark patterns in the post-cookie era: How interface regulation transforms digital advertising in the EU and the US
The transition toward the so-called post-cookie era, driven by the decision of major technology companies to abandon third-party cookies, is significantly reshaping the architecture of digital advertising. In the context of narrowing possibilities for conventional online tracking, interface practices for obtaining consent and interacting with users have been gaining importance.