This conference paper addresses gaps in scholarship and pedagogy surrounding the phenomenon of “dark patterns” in digital marketing and interface design by showcasing three curriculum-building projects. Dark patterns refer to a set of design strategies that co-opt the human-centred values advocated for in the fields of user experience (UX) design and human-computer interaction (HCI) to manipulate users into taking actions contrary to their personal interests. Recent dark patterns research has clustered within the fields of HCI, media studies, and game studies, with a focus on e-commerce and online gambling platforms.
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DARK PATTERNS AND PEDAGOGY: EXPANDING SCHOLARSHIP AND CURRICULUM ON MANIPULATIVE MARKETING PRACTICES
This conference paper addresses gaps in scholarship and pedagogy surrounding the phenomenon of “dark patterns” in digital marketing and interface design by showcasing three curriculum-building projects that aimed to grant a greater historicity and social context to the phenomenon of dark patterns.