The rapid digitalization of Indonesia’s economy has amplified concerns over deceptive interface designs known as dark patterns. These manipulative practices undermine user autonomy and raise legal and ethical questions. This study aims to provide experimental evidence specific to the Indonesian context, examining how four prevalent dark patterns urgency cues, drip pricing, consent manipulation, and fake social proof affect user trust, decision quality, and fairness perception within local e-commerce and fintech platforms. A between subjects experiment involving 300 participants was conducted using simulated Indonesian e commerce and fintech platforms. Participants were randomly assigned to one of five interface conditions: urgency, drip pricing, consent manipulation, fake social proof, or a neutral control.
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Dark Patterns and Consumer Decision Making in Emerging Markets: Experimental Evidence from Indonesia
Examining how four prevalent dark patterns urgency cues, drip pricing, consent manipulation, and fake social proof affect user trust, decision quality, and fairness perception within local e-commerce and fintech platforms in Indonesia found low digital literacy was associated with greater susceptibility to deception and lower detection rates.