Deceptive Patterns
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Daily Quests or Daily Pests? The Benefits and Pitfalls of Engagement Rewards in Games

Author
Julian Frommel, R. Mandryk
Date
25 Oct 2022
Publisher
Proc. ACM Hum. Comput. Interact.
Focus
Addiction & Gaming
Category
Academic Scholar

It is found that players perceived engagement rewards as beneficial, as negative, or even as an obligation or chore, which supports the dualistic experience of such rewards.

Many games use engagement rewards as incentives for players to engage, e.g., daily login rewards, repeatable challenges, or seasonal rewards like holiday skins. These rewards may serve players by facilitating enjoyment or motivation; however, they may also be considered differently by skeptical players, e.g., as dark patterns that do not benefit players, and may detract from-or even harm-player experiences. As they are widely prevalent in a variety of games, it is important to understand how such rewards are experienced by players to inform potential pitfalls, such as when they are negative for gaming experience or lead to unhealthy gaming behaviours.