Deceptive Patterns
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Consumer Reports: Small “No thanks” button

Author
Dark Patterns Tip Line
Date
11 Nov 2023

“The “No thanks” button is small and doesn’t look like a button compared to the Upgrade button.”

Consumer Reports was reported to the Deceptive Design Tip Line over the styling of a declining option. According to the report, the “No thanks” button is small and does not look like a button when compared with the more prominent “Upgrade” button.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.