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Clothing retailer Next requires users to tick some checkboxes and untick others in order to opt out from marketing emails.

“Next requires users to tick a series of four checkboxes to opt out of marketing communications, but then requires users to leave the fifth checkbox unticked to opt out. If they are not paying close attention, they will opt in by mistake.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.