Deceptive Patterns
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Busuu: Captcha on unsubscribe page

Author
Dark Patterns Tip Line
Date
19 Apr 2021

“This company put a captcha on their unsubscribe page, increasing the amount of work a person must do before they unsubscribe. This dark pattern was posted publicly on Twitter by @Diwann.”

Busuu was reported to the Deceptive Design Tip Line over a captcha on its unsubscribe page. According to the report, the company placed a captcha on the unsubscribe page, increasing the amount of work a person must do before they can unsubscribe.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.