Deceptive Patterns
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Bird.co: Trick language for “day pass”

Author
Dark Patterns Tip Line
Date
3 Oct 2022
Type
Trick wording

“Misleading language. The bike-share service has a “day pass” when in fact it’s only 90 minutes that you have to use within a 24 hour period.”

Bird.co was reported to the Deceptive Design Tip Line over misleading language around its “day pass”. According to the report, the bike-share service offers what it calls a “day pass”, when in fact it provides only 90 minutes of use that must be taken within a 24-hour period.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.