Deceptive Patterns
‹ All examples BeyondMenu

BeyondMenu uses fake reservation confirmation in an email campaign to drive open rates

Author
Blinkplays
Date
30 Jul 2022

“BeyondMenu used the email subject line “Your Friday reservation is confirmed…” - which was likely to alarm users, none of whom had made a reservation. When opened, the email reads “Your reservation is confirmed with your couch… Order now""