Deceptive Patterns
‹ All examples Belvita

Belvita Breakfast Golden Oats packaging shows misleading information about calories.

Author
elocemearg
Date
10 Oct 2020
Publisher
Twitter

“Deceptive food packaging is everywhere. This packaging recommends that you eat 4 biscuits as part of a “balanced breakfast” but the calorie figures are for an 11.25g serving, which turns out to be just a single biscuit.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.