Deceptive Patterns
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Amazon: Misleading Privacy Banner

Author
Dark Patterns Tip Line
Date
19 Jan 2023
Type
Preselection

“This pattern can be found on the Twitch.tv website (as of January 10th, 2023) When you visit the site for the first time – there is a Privacy Banner on top stating that the company “values your privacy” and has two buttons “Opt-out preferences” and “Proceed”.”

Amazon was reported to the Deceptive Design Tip Line over a privacy banner appearing on the Twitch.tv website. According to the report, a first-time visitor sees a privacy banner at the top stating that the company “values your privacy”, with two buttons offering “Opt-out preferences” and “Proceed”.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.