Deceptive Patterns
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Amazon: Hid Prime subscription cost

Author
Dark Patterns Tip Line
Date
27 Oct 2023

“When checking out on the Amazon Android app, I got the attached screen prompting me to subscribe to prime. Nowhere in the screen does it say it costs $14.99/mo; you have to click “see all” to find that out.”

Amazon was reported to the Deceptive Design Tip Line over a checkout screen in its Android app. According to the report, while checking out the user was prompted to subscribe to Prime, but nowhere on that screen was the cost of $14.99 a month stated; the price could only be found by tapping a “see all” link.

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