Amazon was catalogued by the UXP2 Lab over the way it presents star ratings on products. According to the entry, Amazon does not show the true average of the star ratings, but instead uses machine learning to calculate the displayed rating while taking certain factors into account.
‹ All examples Amazon
Amazon: Deceptive Ratings.
“Amazon doesn’t actually show the real average in their star ratings on products, they use machine learning to calculate the ratings while taking into account certain factors.”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.