Aeromexico was reported to the Deceptive Design Tip Line over how it presents fare options. According to the report, selecting the lowest fare and clicking “continue” triggers a pop-up stating “You selected our most limited fare” and recommending an upgrade. The upgrade, “Change my fare”, appears as a large red button in the position normally used for continue buttons, while keeping the basic fare, “I accept the restrictions on the Basic Fare”, appears only as a small text link in the corner; the reporter describes this as tricky and as leaving them feeling some shame and discomfort.
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Aeromexico: Tricked into upgrading from basic fare
“When selecting the lowest fare for any flight and clicking “continue”, a pop-up shows up telling that “You selected selected our most limited fare” and “recommends” to upgrade. The options given are “Change my fare” in a huge red button on the right corner (how and where normally continue buttons are in the site), and “I accept the restrictions on the Basic Fare” in a small text link on the left corner. This is not only tricky but also makes you feel a little shame and discomfort.”