Websites implement cookie consent interfaces to obtain users’ permission to use non-essential cookies, as required by privacy regulations. We extend prior research evaluating the impact of interface design on cookie consent through an online behavioral experiment (n = 1359) in which we prompted mobile and desktop users from the UK and US to make cookie consent decisions using one of 14 interfaces implemented with the OneTrust consent management platform (CMP). We found significant effects on user behavior and sentiment for multiple explanatory variables, including more negative sentiment towards the consent process among UK participants and lower comprehension of interface information among mobile users.
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A US-UK Usability Evaluation of Consent Management Platform Cookie Consent Interface Design on Desktop and Mobile
An online behavioral experiment in which mobile and desktop users from the UK and US were prompted to make cookie consent decisions using one of 14 interfaces implemented with the OneTrust consent management platform (CMP), found significant effects on user behavior and sentiment for multiple explanatory variables.