Deceptive Patterns
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A thread about nutrition information labels on prepacked food in the UK, and how they can be manipulated.

Author
elocemearg
Date
29 Jul 2020
Publisher
Twitter

“While nutrition and food labelling is in the news, here’s a thread about the nutrition information labels which are required to appear on prepacked food in the UK, and how they can be manipulated with increasingly absurd definitions of a “serving”. Examples follow…”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.